After decades in broadcasting, I’ve learned one truth: The camera never lies — and with a little effort, it can even your friend! 

With Teams, Zoom and other video tools, more of our conversations happen on screen than in person these days — and how we show up matters as much as what we say. Whether you’re asking donors to join a campaign, speaking to alumni or leading a webinar, the way you present yourself shapes how people see your mission. Here are eight tips to make sure they see your best.

1. Bring Energy — It’s What People Feel First

Your presence starts before you say a word. A little movement, a deep breath, even a smile can flip the switch from flat to engaging. Keep in mind that your audience is sitting right in front of you and let them feel your enthusiasm and conviction.

2. Look at the Camera — It’s Your Eye Contact

Looking directly into the lens creates connection. If it feels awkward, put a small sticker near the camera as a reminder. If you’re using notes, try a simple teleprompter app so your eyes stay forward and the viewer feels you’re speaking to them, not reading past them.

3. Dress for the Message — Not the Spotlight

What you wear should help the message, not distract from it. Stick to solid colors, avoid loud patterns and choose something that contrasts with your background. Skip the clunky jewelry or shiny accessories — sound and light will pick them up more than you expect.

4. Light Your Face — Not Your Ceiling

Lighting is the difference between looking approachable and looking like you’re in a cave. Natural light from a window can work beautifully, but if it’s too harsh, soften it with a sheer curtain. A simple ring light or desk lamp at face level can make you look clear and confident. Poor lighting can be a distraction!

5. Control the Setting — Quiet and Clean Wins

Your background is part of the story. Keep it simple and tidy — a few books, a plant or a piece of art is enough. Shut the door, silence your phone, keep pets away and let people around you know you’re recording so the only voice they hear is yours.

6. Use the Right Tools — Small Gear, Big Upgrade

You don’t need a studio setup to look professional. A decent microphone makes your voice warm and clear. A basic ring light or soft light keeps shadows away. A tripod steadies your camera. These small investments can take your video from “good enough” to polished.

7. Practice on Playback — Your Best Coach is the Camera

If possible, this is a good practice idea! Do a short test recording and watch it back — not to critique but to notice. Are your eyes on the camera? Is your voice lively? Are you framed well? Small tweaks add up fast, and asking a trusted colleague for feedback can make the next take even better.

8. Be Yourself — Viewers Want Real, Not Perfect

Perfection isn’t the goal. Presence is. A natural pause or slip of words shows you’re human, which draws people in. Focus on your purpose — why you’re speaking — and let that guide everything from your tone to your timing.

In today’s world, video is one of the most powerful ways to connect, and it doesn’t take a production crew to get it right. Show up with intention, use the tools you have and let your passion lead the way. When you do, your audience won’t just watch — they’ll engage.