FROM THE BLOG
A family friend shared a story with me about a colleague who was the chief development officer for a national health nonprofit. The development officer wanted to get to know a local philanthropist who gave a small annual fund donation to his nonprofit each year. The CDO was aware of the donor’s generosity and her capacity to make large donations to causes she cared about. Their first contact...
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“A new donor, who has given once… they probably need to hear different things from you than someone who has given 10 years in a row like clockwork. Those are two very different donors, even if the gift amount is the same.” -Steven ShattuckIn this episode of The Beacon Podcast, Jeff speaks with Steven Shattuck, chief engagement officer at Bloomerang, about ways nonprofits can engage with donors...
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