FROM THE BLOG
The “ask” is at the core of our work as development professionals. It is the critical moment of transforming a prospect into a donor. The ask is actual shorthand for the respectful invitation to a cultivated prospect to invest in the mission of the organization. It is the mid-point in our relationship cycle: identification, cultivation, ask, appreciation, stewardship. If we have learned of the donor’s interests and desires...
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“The approach of Lighthouse Counsel was complete, based on a great knowledge base that they had. They were able to gather information and present it in such a way that the participants felt they were heard. And they then took some ownership.”
—Cecil Walker
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Latest Podcast
In this episode of The Beacon Podcast, Lighthouse Counsel Senior Consultant Joan Bahner speaks with Jens Frederiksen, Fisk University’s vice president for institutional advancement and strategic development. Jens was instrumental in increasing alumni giving participation and raising a record $25 million during a critical time for the university. During their conversation, Jens answers...
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