FROM THE BLOG
The “ask” is at the core of our work as development professionals. It is the critical moment of transforming a prospect into a donor. The ask is actual shorthand for the respectful invitation to a cultivated prospect to invest in the mission of the organization. It is the mid-point in our relationship cycle: identification, cultivation, ask, appreciation, stewardship. If we have learned of the donor’s interests and desires...
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“The approach of Lighthouse Counsel was complete, based on a great knowledge base that they had. They were able to gather information and present it in such a way that the participants felt they were heard. And they then took some ownership.”
—Cecil Walker
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Latest Podcast
In this episode of The Beacon Podcast, Jeff Jowdy speaks with Ben Miller, chief analytic officer at DonorTrends and an AFP Fundraising Effectiveness Project Growth in Giving Initiative steering committee member, about the Fundraising Effectiveness project. Ben uses his mathematics background to discover trends in the nonprofit industry. In his conversation, Ben answers...
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