The right strategy and implementation are mission-critical to a campaign’s success. WayPoint counsel provides ongoing strategic direction and assistance throughout the campaign. Leveraging practices honed through decades of successful campaign experience, Lighthouse Counsel will drive your campaign to success, from preparation of a campaign plan to implementation and coaching. WayPoint Campaign Counsel’s scope can range from providing strategic guidance to fully supporting nearly every campaign function. Through this counsel you will not only be guided to campaign success, but your organization will strengthen its philanthropic culture.