- Your Connection to Nonprofit Success

The Beacon Podcast

Avoid Arm’s-Length Fundraising

August 6, 2020

“This arm’s-length fundraising culture ultimately interferes with the fundraising professional’s ability to accomplish their goals.” – Jason Lewis In this episode of The Beacon Podcast, Jeff Jowdy speaks with Jason Lewis, managing partner of Lewis Fundraising and author of “The War for Fundraising Talent.”In their discussion, Jason explains how we can be better fundraising professionals […]

PR Lessons Learned Along the Way

July 29, 2020

“We need to take time to listen. We need to take time to observe. Then, listen even more. Listen to counsel. Listen more, and then act.” – Marc Whitt In this episode of The Beacon Podcast, Jeff Jowdy speaks with Marc Whitt, the University of Kentucky’s Office of Public Relations and Strategic Communication’s director of […]

Coordinating Communications and Fundraising

July 3, 2020

“Coordination of the message is not luxury but is critical as institutions communicate with their donors.” – Marc Whitt In this episode of The Beacon Podcast, Marc Whitt, director of philanthropy and advancement communications for the University of Kentucky’s Office of Public Relations and Strategic Communications’, joins Jeff Jowdy to discuss integrating fundraising and communications […]

Nonprofit Legal Compliance

June 23, 2020

“It’s not that IRS-compliance necessity has gone down. It’s just that the state-level compliance has gone up and there’s a number of things that are driving that.” – Greg McRay In this episode of The Beacon Podcast, Jeff Jowdy is joined by Greg McRay, founder and CEO of the Foundation Group. Greg shares the different […]

Red Flags When Hiring Fundraising Professionals

June 23, 2020

“Genuineness and excitement about the candidate could be very helpful, but you have to take them with a grain of salt.” – Bill Moran On this episode of The Beacon Podcast, Jeff Jowdy speaks with executive search professional Bill Moran, the founder of The Moran Company. Bill explains the executive search process and shares tips […]

Don’t Stop Cultivating

June 23, 2020

“Don’t let the next three months go by without seeing a big uptick in the number of cultivation calls.” – Shannon Williams In this episode of The Beacon Podcast, Armstrong McGuire’s principal advisor and director of client engagement, Shannon Williams, joins Jeff Jowdy to discuss major gift fundraising during difficult times.With over two decades of […]

Finding The Perfect Leadership Fit

June 9, 2020

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Tommy Thomas, lead partner of  JobfitMatters, and board member and managing director of SIMA International. Tommy specializes in cabinet-level retained executive searches for nonprofits. In his discussion with Jeff, Tommy shares: emerging trends in regard to the executive search, particularly in fundraising. advice for […]

Relief For Nonprofits

May 28, 2020

“Everything is open to public inspection and every decision, I feel, that you make as a nonprofit organization should be assuming that the public is going to be looking at that same decision, whether they are or not.” – Jeff Fucito In this episode of The Beacon Podcast, Karen Kemp speaks with Jeff Fucito, CPA […]

Does Your Organization Have An Investment Statement Policy?

May 12, 2020

“One of the biggest benefits with investment policy statements is that it removes the emotion and any personal biases on a board.” – Jeff Schultz In this episode of The Beacon Podcast, Jeff speaks about investment policy statements with Jeff Schultz, executive vice president and financial advisor for Schultz Wealth Management of Janney Montgomery Scott […]

Benefiting from Donor Advised Funds

May 12, 2020

“How do donor advised funds compare to family foundations? Very favorably, assuming you prefer fewer costs and administrative burden.” – Kevin McKane In this episode of The Beacon Podcast, Jeff speaks with Kevin McKane about the uses and benefits of donor advised funds during these challenging times. Kevin is the senior financial planner for Schultz […]

How Nonprofits Can Adapt In A Time of Crisis

May 10, 2020

“When you’re fearful, you make a plea. When you’re courageous, you make a plan.” – Chuck Bentley In this episode of The Beacon Podcast, Jeff is joined by Chuck Bentley, CEO of Crown Financial Ministries, to discuss ways to lead your nonprofit through a crisis. Chuck shares examples of how his team adapted to the […]

What Should We Do Now? A Discussion for Nonprofits During a Global Pandemic, Part Two

May 5, 2020

“If your work is directly impacted by COVID-19, yes, it makes sense for you to raise money for it. But if it isn’t, don’t do it — because your donors are going to see through it.“ – Pamela Barden This is part two of Jeff and Pamela’s discussion. To listen to the fist half, click […]

Working from Home: How to Manage Teams and Succeed at Remote Work

April 28, 2020

“Just like remote work will challenge you to become a better manager, I think remote work also challenges your team members to become better contributors.” — Ben Stroup In this episode of The Beacon Podcast, Jeff Jowdy hosts Ben Stroup, chief growth architect and president of Velocity Strategy Solutions. Ben describes how to lead and […]

What Should We Do Now? A Discussion for Nonprofits During a Global Pandemic, Part One

April 27, 2020

“I think this is a really good time to correct some problems that we’ve created for ourselves in the nonprofit community.” — Pamela Barden In this episode of The Beacon Podcast, Pamela Barden, president of PJBarden Inc. and of counsel to Lighthouse Counsel, joins Jeff Jowdy for a discussion on what nonprofits can do to […]

Strategically Employing an Endowment During Economic Uncertainty

April 3, 2020

“The most important thing — and we stress this in all environments — is for all organizations to have some sort of an operating reserve in addition to their endowment. Maybe three months of barebones, keep-the-lights-on expenses in cash … with very little volatility for times like these that we’re in right now.” – Clare […]

Major Gifts: When to Ask Someone to Stop and Think

March 2, 2020

“Remember, there are four types of no, and only one of them is permanent. The others are not now, but maybe later; no to this amount; and no to this project.” – Bill Sturtevant Making a major gift ask is a crucial moment for any nonprofit. In this episode of The Beacon Podcast, fundraising consultant, […]

Top 40 Nonprofit Trends for 2020

March 2, 2020

“If [a nonprofit] leverages [personalized communications] well, it can elevate the number of engaged folks. And not only how well they are engaged, but also how much they contribute to your cause.” – Chris Lyons In this episode of The Beacon Podcast, Chris Lyons, publisher for NonProfit Pro and group president and chief revenue officer […]

How Giving Changes The Lives Of Givers

January 7, 2020

“There’s no such thing as a successful fundraiser who is not a giver.” – Doug Lawson In this episode of The Beacon Podcast, Jeff Jowdy speaks with fundraising icon Doug Lawson. Doug has nearly 50 years of nonprofit and fundraising consulting experience as the founder of Lawson Associates. He also is the best-selling author of Give […]

Fine-Tuning The Search For Higher Education Leadership

December 8, 2019

This episode of The Beacon Podcast looks at executive searches, specifically focused on the search for higher education leadership. Finding the perfect leader for your college or university is proving to be more difficult with tenures in development and advancement positions becoming increasingly shorter. The hiring of an executive search firm simplifies the process and […]

Motivating And Inspiring Your Nonprofit Board

November 24, 2019

“Nonprofit board members across the country tell me the number one reason they become disengaged is because of poor communication. And it is not communication isn’t happening, it’s the communication is not effective.” – Hardy Smith In this episode of The Beacon Podcast, Jeff Jowdy speaks with Hardy Smith about nonprofit boards. Hardy is a […]

Disruptive Thinking In Leadership Benefits Students

November 13, 2019

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Pat Bassett, founder and president of Heads up Educational Consulting and former president of the National Association of Independent Schools. Pat has decades of independent school experience as both a teacher and head of school and advocates for change agency leadership within education. Through […]

The Fundraising Effectiveness Project

October 21, 2019

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Ben Miller, chief analytic officer at DonorTrends and an AFP Fundraising Effectiveness Project Growth in Giving Initiative steering committee member, about the Fundraising Effectiveness project. Ben uses his mathematics background to discover trends in the nonprofit industry. In his conversation, Ben answers: What is […]

Developing A Coaching Culture Within Your Nonprofit

September 30, 2019

“Trust within an organization is foundational to how effective it is.” – BG Allen In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with BG Allen, leadership coach for Coachwell, a customized coaching program for individuals, teams and organizations. BG has extensive experience in military, business and nonprofit leadership, which has […]

Advantages Of The Association Of Fundraising Professionals

September 18, 2019

“It’s incumbent upon the development officers to really advocate for AFP and membership in AFP.” – Susan Hosbach In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with Susan Hosbach, chief development officer of the Adventure Science Center in Nashville, Tenn., and immediate past chair of the AFP Foundation for Philanthropy. […]

Redefining The Story: Overcoming Obstacles In Liberal Arts Institutions

September 15, 2019

In this episode of The Beacon Podcast, Lighthouse Counsel Senior Consultant Joan Bahner speaks with Jens Frederiksen, Fisk University’s vice president for institutional advancement and strategic development.  Jens was instrumental in increasing alumni giving participation and raising a record $25 million during a critical time for the university.  During their conversation, Jens answers: What were […]

Refining Engagement Strategies

August 22, 2019

“A new donor, who has given once… they probably need to hear different things from you than someone who has given 10 years in a row like clockwork. Those are two very different donors, even if the gift amount is the same.” -Steven Shattuck In this episode of The Beacon Podcast, Jeff speaks with Steven Shattuck, […]

At The Intersection Of Capacity And Interest: Tools For Identifying Major Donors

July 30, 2019

“Find every opportunity to really listen to people, to ask them questions that nobody else has really taken the time to ask them.” – Jay Frost In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with Jay Frost, nonprofit and fundraising consultant, advisor, speaker and trainer. Jay has worked with thousands […]

The Expanding Role Of The Dean In Higher-Ed Advancement

July 14, 2019

“Just about everything a dean does is directly related to advancement. Like when we hire the best faculty, we have to turn around and say, ‘We need to advance their work with support.’” – Cully Clark In today’s podcast, Lighthouse Counsel President Jeff Jowdy speaks with E. Culpepper “Cully” Clark about advancement in institutions of higher […]

No ‘Winging It!’ The Crucial Role Of Market Research For Nonprofits

July 11, 2019

“Nowadays you get a lot of data; it’s almost like data overload. But what’s missing from [a lot of these] direct responses is the why. Understanding the why can only be achieved by market research.” – Li Li In today’s podcast, Lighthouse Counsel President Jeff Jowdy speaks with Li Li, managing partner at FourSquare Research, Inc. […]

Advancement In Higher Education

July 7, 2019

“In terms of major giving, what I see trending is the concept of metrics and the necessity of us as professionals to be much more proactive in figuring out what the end game is for each individual development officer and how to appropriately measure someone’s success.” – Dr.Perry Moulds In today’s podcast, Lighthouse Counsel President Jeff […]

Big Data, Big Good

June 22, 2019

In this episode of The Beacon Podcast, Jeff Jowdy speaks with David Lawson, co-founder and CEO of NewSci and author of Big Good:Philanthropy in the Age of Big Data. With over 25 years as a fundraising and tech entrepreneur, David Lawson focuses on bringing actionable insight to the nonprofit arena. In his conversation with Jeff, David […]

The Importance Of Donor Education

June 21, 2019

“There’s so much more to giving, and giving well, than just trying to prey on donors’ emotional responses.” – Gray Keller In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy discusses intentional giving with writer, speaker and philanthropic leadership consultant Gray Keller. The author of Everybody Wants Your Money: Helping You Navigate Through Philanthropy, Gray […]

AFP Announces New Member Benefits For Personal And Professional Development

May 16, 2019

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Association of Fundraising Professionals President and CEO Mike Geiger about AFP and three new member benefits designed to elevate nonprofit professionals – and the sector as a whole.  For more than 50 years, AFP has offered guidance and education for fundraisers on how to […]

Align Donors And Board Members With Projects That Ignite Their Passions

January 28, 2019

“If the development staff gets to really understand the interests and the direction that a potential donor wants to go in terms of how they give their money, it just sets up a wonderful situation where the development staff then can early recognize opportunities that would really fit the bill. When someone brings you an […]

Leadership And Integrity: The Backbones Of Nonprofit Success

January 5, 2019

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Lighthouse Counsel senior consultant, David Snow. David has more than four decades of experience in leadership and development roles, and today he’s speaking with Jeff about best practices around campaigns and case statements, fundraising, and staff development. He also addresses critical issues such as […]

Data Driven Nonprofits

December 1, 2018

Steve MacLaughlin, Vice President of Data and Analytics at Blackbaud and best-selling author of Data Driven Nonprofits, speaks with Jeff Jowdy in this episode of The Beacon Podcast to discuss how nonprofits can use data to drive their fundraising efforts. Steve describes the competitive edge data driven nonprofits have among nonprofits who do not use […]

Nonprofits And Digital Content Creation

August 20, 2018

Nhu Te, editor-in-chief and content director for NonProfit Pro, rejoins The BeaconPodcast to discuss the importance of nonprofits creating their own digital content. Through her conversation with Jeff Jowdy, Nhu shares what qualifies as“good content” and gives her own insight to help you transform your nonprofit into a thought leader online. She answers questions such […]

The Evolving Role of a College President

July 26, 2018

In this episode of The Beacon Podcast, Jeff Jowdy meets with the former chancellor of the University System of Georgia, Hank Huckaby, who recently retired with several leadership and achievement awards to his credit. Here, Hank sheds light on what makes college presidents effective. Some points he ponders: What are the top roles for a […]

Change for Good

July 3, 2018

On this episode of The Beacon Podcast, Jeff Jowdy sits down with Bernard Ross, director at the UK-based Management Centre (=mc) to talk about what motivates people to care, to change, to act, to give.   Understanding the way people think and behave is a huge part of fundraising, but people often don’t act as expected. […]

Navigating the Digital Landscape for Nonprofits

May 30, 2018

On this episode of The Beacon Podcast, Jeff Jowdy speaks with Nhu Te, editor-in-chief and Content Director for NonProfit Pro, about hot topics in nonprofits. Some of the questions she answers include: What are some hot topics and trends nonprofits should be aware of today?What topics on your site garner the most attention and why […]

Working through Wicked Problems

May 24, 2018

In this episode of The Beacon Podcast, Jeff Jowdy asks Bob Smith, Special Advisor for Executive Leadership and Talent Development at the University of the Tennessee, about the kind of leadership demands that a university faces. With over 14 years of experience in different university leadership positions, Bob answers questions such as: What are some […]

Aspiring Nonprofit CEO Advice

February 26, 2018

On this episode of The Beacon Podcast, Jeff Jowdy sits down with Roland Lundy, Operating Partner of Buffkin/Baker, to discuss CEOs and leadership. Some of the questions he answers include: What differences do you look for in a nonprofit CEO compared to a for profit CEO? What advice would you give someone aspiring to be […]

Work, Play, Pray Hard

January 15, 2018

In this episode of The Beacon Podcast, Lighthouse Counsel Senior Consultant David Snow speaks with Carolyn and Clark Baker. Clark spent much of his life as a YMCA executive in Tennessee and Texas. Throughout his career, he successfully raised millions of dollars to build new YMCAs and camps. He is also proud of the 23 […]

Adapting To Regional Differences

September 29, 2017

On this episode of The Beacon Podcast, Jeff Jowdy speaks with Beth Ann Locke, director of advancement at Simon Fraser University in Vancouver about best practices in fundraising and adapting to regional differences. Some of the questions she answers include: What practices do you depend on today that you learned early in your career? As […]

Social Media—Misuses And Misconceptions

August 10, 2017

On this episode of The Beacon Podcast, Jeff Jowdy speaks with Mark Galvin, CEO and Founder of ePresence, LLC, about nonprofits and nonprofit leaders having a presence online. Some of the questions he answers include: If I only had an hour to improve my LinkedIn profile, what should I attack?When you land on a LinkedIn profile for someone new to you, what […]

Communication And A Culture Of Excellence

July 28, 2017

In today’s episode of The Beacon Podcast, Jeff Jowdy sits down with Pat Wathen, who recently retired after 20 years working with Toyota Indiana. They focus their discussion on how to empower a culture of excellence and communication within an organization. Pat shares his knowledge, answering questions that include: How can a nonprofit build open […]

View From The Top

June 30, 2017

In this episode of The Beacon Podcast, Jeff Jowdy speaks with Dr. Michael Lindsay, president of Gordon College, to discuss leadership. Dr. Lindsay shares his findings on leaders in his most recent book, “View from the Top.” Their discussion gives answers to these questions: What is one thing that does make a major difference in […]

Communications Strategy: The Power Of Positive Promotion

November 18, 2016

On this episode of The Beacon Podcast, Karen Kemp sits down with Sandy Lish, Principal and Founder of The Castle Group, to discuss communications strategy. Sandy taps into her vast amount of experience with communications strategies to go over everything from why it’s important, to where to start creating one, to tailoring it to your […]

Crisis Communications: It’s Not A Matter Of If But When

November 4, 2016

On this episode of The Beacon Podcast, Karen Kemp interviews Philip Hauserman, Vice President of The Castle Group. Karen and Philip discuss crisis communications and the importance of planning for the inevitability of needing a plan in place. A highly experienced expert in crisis communications and communications plans, Philip answers vital questions including: What is a […]

The Essentials Of Major Gift Fundraising

October 21, 2016

On today’s episode, Tom Landrum has a conversation with Greg Daniels, Senior Executive Director of Leadership Giving at the University of Georgia. Greg has 26 years of fundraising experience, with much of it in today’s topic: major gift fundraising. Their conversation covers topics like: Greg’s career as a major gift officerCharacteristics of a great major […]

The Five Languages Of Donor Love

September 23, 2016

In this episode of The Beacon Podcast, Jeff Jowdy interviews envelope-pushing fundraising practitioner Tammy Zonker. They discuss the five languages of donor love, an idea that Tammy formulated in response to the challenge of donor retention and the “#donorlove” movement. Some of the questions that Tammy answers with great insight include: Why did you come up with […]

Retention Fundraising

September 16, 2016

On this episode of The Beacon Podcast, Jeff Jowdy interviews Roger Craver, a pioneer in various kinds of fundraiser and author of “Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.” Jeff and Roger discuss the significance of donor retention as a metric in fundraising, and Roger touches on: Trends in […]

The Truth of Fundraising

August 26, 2016

Kay Sprinkel Grace is the guest in this episode of The Beacon Podcast. Jeff Jowdy and Kay discuss the “truth” of fundraising, based on her most recent book The Busy Volunteer’s Guide to Fundraising. Kay uses her experience and research to inform this insightful conversation. Some of the questions she answers include: What are some effective […]

Lousy Board Members

August 12, 2016

On this episode of The Beacon Podcast, Jeff Jowdy interviews Simone Joyaux, an internationally recognized expert in fund development, board and organizational development, strategic planning and management. Simone is the author of Firing Lousy Board Members – And Helping the Others Succeed, which much of today’s conversation is drawn from. Some of the questions Simone answers […]

Seeing Through A Donor’s Eyes

August 5, 2016

On this episode of The Beacon Podcast, Jeff Jowdy speaks with Tom Ahern of Ahern Donor Communications, one of the most respected authorities on donor-centered communication. Through the conversation, Tom shares what it’s like to see through a donor’s eyes and how that can help nonprofits operate more effectively. Some of the questions Tom addresses include: How […]

Venture Philanthropy

July 29, 2016

On this episode of The Beacon Podcast, Jeff Jowdy discusses venture philanthropy with author, editor, publisher and media executive W. Randall Jones. Jeff and Randall cover some of the history of venture philanthropy, the characteristics of venture philanthropy in today’s world, and some of the most important factors that are influencing wealthy donors’ decisions about where […]

Measuring Fundraising Success

July 22, 2016

In this episode of The Beacon Podcast, Jeff Jowdy interviews Director of Corporate and Foundation Relations at Seattle Children’s Hospital Peter Drury. They cover the topic of measuring fundraising success. “Your measurement for fundraising success has to give you insight into future years and how you’re doing in planning for future years,” Peter shares. “If […]

Loving Your Donors

July 15, 2016

In this episode of The Beacon Podcast, Jeff Jowdy interviews John Lepp, donor champion and partner at Agents of Good. Their conversation focuses on the importance of donor love and what nonprofits can do to improve it. Jeff and John address many critical questions, including: How can nonprofits improve their relationships with donors?Are both large and small organizations […]

Key Factors Driving Nonprofit Success

July 8, 2016

In this episode of The Beacon Podcast, Karen Kemp interviews Alicia Philipp of the Community Foundation for Greater Atlanta. They discuss the work being done at the Community Foundation, how they identify nonprofits that are the most effective, and key factors driving nonprofit success. These factors, Alicia says, include good strategic planning, staff and board […]

Unleashing Your Potential

June 28, 2016

In today’s episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with Matt Bodnar, a partner at Fresh Hospitality and the host of “The Science of Success” podcast. They discuss some of the surprising findings from Matt’s podcast, which uses research-based evidence to explain the science of being successful, and how those findings impact nonprofit […]

Bridge The Communication Gap

June 22, 2016

On this episode of The Beacon Podcast, Dr. Pamela Barden, a well-respected 35-year successful fundraising executive, is interviewed by Lighthouse Counsel President Jeff Jowdy to discuss communications in fundraising. Pamela addresses some of the most critical issues when it comes to communications, including: What is the number one job of fundraising communications?What are the three […]

Great Boards Demand Great Relationships

June 6, 2016

In today’s episode of The Beacon Podcast, Lighthouse Counsel Senior Consultant Tom Landrum sits down with fundraising professional Mac Corry, who recently retired from his longtime role with the University of Georgia. In this conversation, they discuss the relationship between board involvement and fundraising, always a current topic for small nonprofits and large organizations alike. […]

Storytelling Grows Philanthropies

April 20, 2016

In today’s episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with storytelling and philanthropy powerhouse Ruth Ann Harnisch. In this conversation, they discuss the crucial role storytelling plays in raising funds for nonprofit organizations, and offers an inside look at how nonprofit leaders, fundraisers and board members can better reach donors through […]

Donors Benefit Too

February 5, 2016

Harvey McKinnon is working to expand our thinking about giving. His new book, “The Power of Giving: How Giving Back Enriches Us All,” provides readers with ideas, exercises and stories that help reveal the unique gifts each person has to give. It emphasizes that the more you give, the more you have, and that we […]

The Art Of Asking

January 15, 2016

In today’s podcast, “The Art of Asking,” Lighthouse Counsel President Jeff Jowdy talks with fundraising icon Jerry Panas. Some of the crucial topics they’ll cover: What motivates donors to give?What are the attributes of a great gift solicitation?What are common mistakes made during solicitations? In this chat, Jerry admits that he’s gotten a couple of […]

Moving Toward Stress-Free Partnerships

December 19, 2015

James Finck has been figuring out ways to spread the YMCA’s mission as far as possible since he began his career as director of health and fitness with the Kern County Y in Bakersfield, Calif., right after graduating from college. Finck has been president and CEO of the YMCA Austin since 2008. Along the way, […]

Creating A Culture Of Ethics

December 11, 2015

On this episode of The Beacon Podcast, Joe Scarlett, the retired CEO and chairman of Tractor Supply Company and founder of the Scarlett Leadership Institute in Franklin, Tennessee, shares his insight on forming a culture of ethics in any organization. He covers: Success stemmed from personal ethicsMaintaining ethics during rapid growthHow to build a culture […]

Annual Funds In Higher Education: A Conversation With David Jones

December 2, 2015

David Jones, Executive Director for Annual Giving & Constituent Development at the University of Georgia, remembers when annual giving campaigns were 2 mailings and a single-ask telemarketing effort. Now, it’s a much more sophisticated operation. “Annual giving offices are focused on channeled integration using every tool we have to communicate a consistent message, and honoring […]

Harness The Power Of Staff Donors

November 2, 2015

“By sharing the story with our staff through proper cultivation, asking, and stewardship, all levels will understand the story…. If they understand the story, they’re better connected to what they do each day, and they’re more likely to support the organization in both time and treasure.” Adam Clevenger, Regional Collaboration Manager for the YMCA of […]

Psychology Of Philanthrophy

October 9, 2015

Bernard Ross, director of the Management Centre, shares how fundraisers can apply the nobel-prize winning work of psychologist Dr. Daniel Kahneman to better understand how donors think. Kahneman argues that we use two processes to make decisions: System 1 and System 2. System 1 is fast, instinctive, and emotional, while System 2 is slower, more […]

Moving The Needle On Retention

October 2, 2015

Guest of The Beacon Podcast is Steven Shattuck, VP of Marketing for Bloomerang which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. This successful industry executive is interviewed by Lighthouse Counsel President Jeff Jowdy to share his expertise on the important metric […]

Watch Your Overhead

August 19, 2015

Dr. Pamela Barden, a well-respected 35-year successful fundraising executive is interviewed by Lighthouse Counsel President Jeff Jowdy to share her insight on the important topic of overhead and the dramatic role it plays in our industry. According to Pamela, “Overhead is the cost of doing business and we should stop treating it like a nasty […]

A Deeper Understanding Of Campaign Planning And Feasibility Studies

August 19, 2015

Does your next campaign have the kind of appeal that makes people say, “I can’t wait to write a check for that. That is just so important.”? If you’d like it to, you’ve come to the right place. In today’s edition of The Beacon Jeff Jowdy talks with development powerhouse Jerry Linzy about campaign planning […]

Building A Fundraising All-Star Board

July 7, 2015

Gail Perry, international fundraising consultant, speaker and thought leader, shares her insight on an essential element in fundraising success – board involvement! “When in doubt, throw a party,” Gail shares her perspective on: What a great board looks like: How to get a board involved in fundraisingThe top fundraising challenges with boardsHow to recruit members […]

Importance Of Donor Retention And Steps To Improve It

July 6, 2015

In this edition of The Beacon Podcast, Jay Love, founder and CEO of Bloomerang discusses why donor retention is important: It is easier to retain a donor than aquire one It is less expensiveMulti-year donors refer other donors and yield larger gifts and legacy gifts. Donor retention is a hot topic in the nonprofit arena […]

Legal Considerations And Planned Giving As More Than An Afterthought

February 5, 2015

Jeff Jowdy speaks with Tony Martignetti in this edition of The Beacon. Tony is the host of the Nonprofit Radio podcast and consults with many organizations about their planned giving strategies. He is also an author and speaks nationally about opening dialogue with donors about their planned giving options. In this segment, Tony discusses the […]

Factors That Drive Changes To A Charitable Bequest

January 27, 2015

Today’s issue of The Beacon features an insightful discussion with Dr. Russell James about recent findings in the American Charitable Bequests Demographics Report. The report is a portion of the larger Health and Retirement Study, a national, longitudinal study began in 1992 that serves as the premier study of retirement and giving patterns in the […]

Trends In Grant Making And Fundraising

December 10, 2014

In this edition of The Beacon Podcast features a conversation with J.D. Elliott, president of The Memorial Foundation in Hendersonville, Tennessee. J.D. Elliott has been involved in philanthropy for over 20 years and shares his insights on current trends in fundraising and grant making. He offers perspective on attributes he looks for – both in […]

Keys To Sustainable Fundraising

December 5, 2014

In this edition of The Beacon, Larry Johnson, author of the award-winning book The Eight Principles of Sustainable Fundraising, talks with Jeff Jowdy about the bilateral relationship of fundraising. Larry shares that nonprofit organizations must recognize that what they are offering to donors is as significant as what they are asking from donors. He challenges […]

Insight From A Foundation Leader

November 7, 2014

Pete Bird offers tremendous perspective from a foundation CEO in this Beacon Podcast interview with Jeff Jowdy. Pete discusses:  The need for recurring revenue: both philanthropic support and earned income Features of a strong proposal Trends in the foundation arena Attributes of a great nonprofit board chair, CEO and chief development officer About our guest Pete Bird has […]

The Growing Need For Fundraising In Public Higher Education

October 8, 2014

In this conversation with Lighthouse Counsel president Jeff Jowdy, Bob covers the challenges with greatly diminished state funding, the need for college presidents to be focused on fundraising and the challenge of securing the right fundraising talent. Bob also looks at: Trends in public higher education fundraisingChallenges facing private fundraising in today’s institutionsSome strategies higher […]

The Importance Of Higher Education Annual Giving And Young Alumni Participation

July 4, 2014

Tom Landrum, former vice president for development and alumni relations at the University of Georgia, discusses the importance of an annual fund and engaging younger alumni. In this conversation with Jeff Jowdy, founder of Lighthouse Counsel, Tom covers: Importance of annual givingChallenges in higher education annual fund programsWhy some fundraising programs are directed at younger alumniThe importance […]

Elements To Successful Annual Campaigns

April 11, 2014

In this podcast, Curt Hazelbaker, President and Chief Executive Officer for YMCA of Northwest North Carolina discusses the importance of several elements in nonprofit annual campaigns with Dave Fulscher. Curt came to the YMCA of Northwest North Carolina in March of 2003 as the Senior Vice President and Chief Operating Officer after spending twenty years […]

An Introduction to Annual Campaigns

April 4, 2014

This podcast features Erik Daubert, Director of Fund Development Partnerships for the YMCA of the USA, discussing a variety of topics regarding annual campaigns with David Fulscher. With almost 25 years of non-profit experience, Erik Daubert is regarded as a leader in the nonprofit sector. Erik has worked and trained with thousands of nonprofit organizations […]

Alumni Engagement and the Work of Alumni Relations

March 28, 2014

This week’s podcast features Deborah Dietzler, Executive Director of Campaign Engagement for the University of Georgia’s Development Office. Deborah provided leadership to UGA’s Alumni Association for 17 years. Prior to her arrival at UGA, she was the Director of Alumni Services at Teachers College, Columbia University and Director of Alumni Affairs at Stony Brook University. Topics […]

Global Fundraising: How the World is Changing the Rules of Philanthropy by Penelope Cagney

February 11, 2014

This week’s podcast features Penelope Cagney, MA, CFRE, CEO of the Cagney Company on the topic of global fundraising. She has 25 years of experience in planning, development and governance. About our guest Penelope began her nonprofit management career at one of the largest healthcare institutions in Chicago and soon after dedicated herself to consulting. […]

A Step Beyond Multichannel Fundraising

October 29, 2013

Jeff Jowdy hosted this week’s podcast with Margaret Battistelli Gardner, editor-in-chief and founding editor of FundRaising Success: the fundraiser’s complete source for multichannel strategy and integration techniques. Together, they discuss nonprofit organizations moving beyond multichannel integration and into holistic fundraising. In this podcast Margaret covers the following: What is holistic fundraising?How does it relate to […]

An Introduction to Endowment Campaigns and Planned Giving Programs

September 10, 2013

In our second podcast of The Beacon: Your Connection to Nonprofit Success, Dave Fulscher of Lighthouse Counsel speaks with Gail Glasser, Senior Vice President for Association Advancement at the Capital District YMCA in Albany, New York. Previously, Gail served as President and CEO of the YMCA of Central Kentucky in Lexington. She has also worked […]

The Formula for Effective Case Statements: Double H + Quad W

September 2, 2013

In our very first podcast of The Beacon: Your Connection to Nonprofit Success, Jeff Jowdy of Lighthouse Counsel introduces Del Martin of DEL-ux Consulting Group. Del has earned numerous accomplishments in the nonprofit community. Of her many achievements, Del has provided results-oriented counsel to hundreds of capital and endowment campaigns, as well as helping clients […]