An Introduction to Endowment Campaigns and Planned Giving Programs

September 10, 2013

In our second podcast of The Beacon: Your Connection to Nonprofit Success, Dave Fulscher of Lighthouse Counsel speaks with Gail Glasser, Senior Vice President for Association Advancement at the Capital District YMCA in Albany, New York.

Previously, Gail served as President and CEO of the YMCA of Central Kentucky in Lexington. She has also worked with the YMCA of Greater Saint Louis in a variety of senior leadership roles in addition to leading several annual campaigns as large as $5 million and capital campaign programs as big as $100 million.

This podcast covers some of these questions and more:

Why are endowments and planned giving programs important for nonprofit organizations?What best practices are good starting activities for an agency just beginning their endowment program?How do you identify and recruit potential donors who may participate in a planned giving program?How do you build and maintain relationships with donors who are committed to the mission of your giving program?

About our guest

Gail has served as the Chairperson for the North American YMCA Development Organization (NAYDO) Council and as an adjunct professor at Rice University’s Continuing Education. She has also served on Board of Directors and committee roles with Girl Scouts, Pi Kappa Phi PUSH America, SOAR, and Rotary.

Gail holds her Juris Doctorate with a specialty in Health Law from Saint Louis University, her Master of Science in Human Service/Counseling and Consultation from Illinois State University and her Bachelors of Science also from Illinois State in Social Work. Follow her Twitter at @GailGlasser.