Steve MacLaughlin, Vice President of Data and Analytics at Blackbaud and best-selling author of Data Driven Nonprofits, speaks with Jeff Jowdy in this episode of The Beacon Podcast to discuss how nonprofits can use data to drive their fundraising efforts. Steve describes the competitive edge data driven nonprofits have among nonprofits who do not use data to make decisions and answers questions such as:
· What is the difference between a traditional nonprofit and a data driven nonprofit?
· What is the nonprofit data paradox?
· How can a fundraising professional use data to advance the organizations they work for?
About our guest:
Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud, the leading provide rof technology and services to the nonprofit sector. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions,and nonprofit organizations.
Steve has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today,Bloomberg, and has appeared on NPR.
He is a frequent speaker at nonprofit events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), American Alliance of Museums (AAM) Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, and the Resource Alliance’s Fundraising Online event.
Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.
Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.