Steve MacLaughlin, Vice President of Data and Analytics at Blackbaud and best-selling author of Data Driven Nonprofits, speaks with Jeff Jowdy in this episode of The Beacon Podcast to discuss how nonprofits can use data to drive their fundraising efforts. Steve describes the competitive edge data driven nonprofits have among nonprofits who do not use data to make decisions and answers questions such as:
What is the difference between a traditional nonprofit and a data driven nonprofit?
What is the nonprofit data paradox?
How can a fundraising professional use data to advance the organizations they work for?