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Engaging Genuinely and Effectively with the Hispanic and Latino Market

Engaging Genuinely and Effectively with the Hispanic and Latino Market

January 30, 2021

“The first thing that fundraising experts are missing is the huge opportunity that exists within the Latino market. And the high return on investment that focusing on this market could bring.”

Patricia Ramirez Pinckney

In this episode of The Beacon Podcast, Lighthouse Counsel Senior Consultant David Key speaks with Patricia Ramirez Pinckney, founder of the RIMA Strategy & Marketing, about philanthropy in the Hispanic and Latino market.

In their conversation, Patricia and David explore what nonprofit organizations need to know about the most effective ways to connect and engage with this deeply charitable population and will answer questions such as:

  • Why aren’t charitable organizations reaching out as frequently to Hispanic and Latino populations as they do to other demographics?
  • What are the major differences to consider within the Hispanic and Latino community?
  • What does volunteerism look like in Hispanic and Latino communities?

About Our Guest

Patricia Ramirez Pinckney is the founder of RIMA Strategy & Marketing (formerly Mojo Communication & Marketing). She provides C-level services in a fractional capacity, helping organizations of all sizes achieve quantifiable growth objectives. She brings a unique skill set that combines her brand development experience at Fortune 500 companies and nonprofit organizations with a deep understanding of human nature cultivated through decades of work with some of the world’s leading emotional intelligence and cultural intelligence experts.

 At the nexus of this skill set lies her ability to help organizations develop strategies that realize overlooked growth in the new multicultural mainstream economy focusing on capturing the booming U.S. Latino population.

With 20 years of international and multicultural experience in marketing, operations streamlining/turnaround and executive guidance, Patricia has contributed to the success of private industry leaders and nonprofit organizations. 

Early in her career, she worked in the positioning of leading brands including Sprite, Fanta, Minute Maid, Pampers, Mr. Clean, Head & Shoulders and others while at Procter & Gamble, Coca-Cola and BBVA.

As a results-oriented strategist, Patricia adapts big-company success principles to growth-stage ventures, helping nonprofit and for-profit organizations evolve sustainably and reach performance metrics. 

Fluent in English and Spanish, Patricia teaches mindfulness practices rooted in neuroscience. She is passionate about organizations making a positive impact on society, including child advocacy, education and literacy.

Connect with Patricia on LinkedIn
Visit Rima Strategy & Marketing