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<strong>Making the Ask: The artful science of high-value fundraising</strong>

Making the Ask: The artful science of high-value fundraising

September 1, 2022

In this episode of The Beacon Podcast, Margaret Gardner talks with Bernard Ross, director of The Management Center, a global management consultancy working in the social impact sector, about an essential part of fundraising – making the ask.

Bernard shares insight from his book, “Making the Ask: The artful science of high-value fundraising, and answers questions including:

  • What is decision science and how does it influence giving
  • What are the 5Ps pf making a successful ask
  • What are the biggest obstacles keeping fundraisers from doing their very best work for their organizations and how do they break through them?

About our Guest

Bernard Ross is an internationally regarded expert in strategic thinking, organisational change and personal effectiveness. He works in Europe, the United States, Africa and South America. He is director of The Management Centre and and heads up its partner consultancy =mc Consulting/

Bernard’s work has involved a wide range of nonprofit organizations over 25 years. Those in the UK include British Red Cross, NSPCC, Macmillan Cancer and the Science Museum. He has also consulted for a number of universities including Oxford and the Sorbonne. International agencies on his assignment roster include ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, and MSF.

His areas of expertise include helping achieve radical change in culture and strategy; coaching CEOs and senior managers on influence and personal presence; developing innovation including new business models in organisationsl and shaping large-scale and global fundraising campaigns – up to $50 billion.

Connect with Bernard on LinkedIn and learn more at