“People are giving to people. So really focus your storytelling on the people and how a giver can actually affect change – and make it real and tangible and easy.”

Celeste Flores

In this episode of The Beacon, Margaret Gardner speaks with Celeste Flores, US Communities Lead for Giving Tuesday, about making the most of the annual day of giving, which this year falls on November 29.

Celeste explains exactly what Giving Tuesday is and addresses topics including:

• How Giving Tuesday originated
• A timeline for an effective campaign – from initial planning to the day of and beyond
• The biggest mistakes organizations make in regard to Giving Tuesday and opportunities for improvement

About our Guest

Celeste Flores supports Giving Tuesday’s network of more than 250 communities across the United States, engaging with leaders on growth of their local movement, developing collaborations and activating new campaigns.

She’s a strategist focused on social good and community-led campaigns and has decades of experience engaging cross-sections of a community and building partnerships to expand impact and engage more people in giving.  

Celeste also has held leadership positions at I Live Here I Give Here, Foundation For the Carolinas, University of Virginia Darden School of Business, Texas Children’s Hospital, United Way in Houston and Accenture.