“Amazon knows I need detergent before I know I need detergent, right? And so every brand experience I have is hyper-personalized to me. Donors now expect that sort of personalization because they care deeply about these causes. They expect you to know who they are and be connected with them.”

Gabe Cooper

In this edition of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with Gabe Cooper about responsive fundraising and why organizations should treat all of their donors like major donors. And, importantly, how they can.

Gabe offers insights on responsive fundraising and answers questions including:

• What is responsive fundraising and why is it necessary for nonprofits to engage with donors in this way?
• What are the three parts of the responsive fundraising framework?
• What are the biggest obstacles to nonprofits when it comes to responsive fundraising?

About our Guest

Gabe Cooper is the founder and CEO of Virtuous Software, a SaaS CRM and marketing platform helping charities increase their impact. He also is the founder of Brushfire Interactive and co-founder of Shotzoom Software. 

Gabe is the author of the top-selling book “Responsive Fundraising” and co-host of the Responsive Fundraiser podcast. 

Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors. His team’s products have been featured in Wired, USA Today, NY Times and Apple’s Worldwide Developers Conference

Gabe occasionally teaches a class on Faith and Work and is a huge fan of what his church is doing through the Surge Network.

Gabe, his wife, Farrah, and their five children live in Gilbert, Arizona.

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