“If [a nonprofit] leverages [personalized communications] well, it can elevate the number of engaged folks. And not only how well they are engaged, but also how much they contribute to your cause.” – Chris Lyons
In this episode of The Beacon Podcast, Chris Lyons, publisher for NonProfit Pro and group president and chief revenue officer for Target Marketing Group, shares NonProfit Pro’s top 40 nonprofit trends for 2020. Chris explains that there are seven overarching trends this year, including being a data-driven organization, hyper-personalization of communications and predictive analytics. In his conversation with Jeff, Chris mentions:
Download your copy of the top 40 trends to begin implementing these strategies.
Additional resources mentioned
CabinetM’s nonprofit technology stack – full list of technology tools for nonprofits
Boodle – predictive analytics for finding donors based on your prospect list
Twitch – livestreaming service
Tiltify – personalized campaign fundraising webpages
Dan Pallotta’s TedTalk: The Way We Think About Charity is Dead Wrong
About our guest
Chris Lyons serves as president and CRO of the Target Marketing Group (TMG), a division of NAPCO Media LLC, a division of SGIA. TMG has numerous brands including Target Marketing, NonProfit PRO, Brand United, Publishing Executive and Book Business and is aligned with other NAPCO brands: Total Retail, Printing Impressions, In Plant Impression, Packaging Impressions, Wideformat Impressions, and Print and Promo. Chris is a publishing, nonprofit and marketing industry veteran who has held senior leadership positions at Kodak, Scholastic, Reed Elsevier, and RH Donnelley and has launched and sold multiple enterprises, including Periscope, Package Design Magazine and RFID Product News. Chris’ first business loves are publishing, nonprofits, and marketing, and he has dedicated his career to learning about, inventing and sharing innovations and successes for these markets.