lighthouse counsel logo

infocus

InFocus Campaign Feasibility and Planning Study™

A campaign feasibility and planning study is an essential step and accepted best practice toward a successful campaign. This investment will position you to raise more money in less time. Through confidential interviews and focus groups with major potential contributors and other leaders, you gain a wealth of insight that will deepen relationships and make your organization stronger and more effective.

Our InFocus study identifies common themes and challenges that need to be addressed prior to the launch of a campaign, as well as strengths and themes to be emphasized.  The study also gauges what goal could currently be achieved. The process allows you to fine-tune plans and better develop sound strategy before you enter into a campaign.

In the end, the InFocus Campaign Feasibility and Planning Study will increase the success of your campaign by telling you where you are, where you want to be, and how to get there.