In this Lighthouse Counsel video blog, Harry Chapman explains why major gift success depends on the trust built long before an ask is made. Donors are not only evaluating a project. They are also deciding whether they trust the people leading it, understand the organization’s vision and believe their gift can make a meaningful difference. That confidence is built through listening, clear communication, honest answers and steady follow-up. When an organization has earned trust and helped a donor see the purpose behind the opportunity, the ask becomes less about pressure and more about shared commitment. Watch the video.